Our approach to
your content
What we did, what we found on your Instagram, the idea, a sample film, and what working together looks like. A five-minute read.
Before any idea, we did the homework
This is the exact process behind the films you'll see below.
A glimpse of what we found
We read your latest 318 Instagram posts, about 22 months of your feed.
What your feed is made of
- 94% of posts are Reels. Video is already your native format.
- Captions average 527 characters, and 75% end in a block of phone numbers. Long and functional, not short and powerful.
- Last festive season: Diwali 2025 had 3 posts. Dhanteras and Bhai Dooj had none.
- Your best festive post: Navratri nails, with 308 likes and 57 comments.
- Strengths not yet used: your HBS 2026 awards, the Adhuna × Davines event, the student offer and three locations.
What we're building on
- Reels drive discovery. 47% of Indian beauty shoppers find products through Reels.
- Gen Z is the growth audience. They are 60% of online beauty users and research before they book.
- Men are grooming more. Your HBS 2026 trophy for Beard & Moustache is proof worth showing.
- Nails win festivals. Your Navratri nails Reel was your strongest festive post.
Every celebration has a finishing touch
A series of short films. Each one follows a real Salon Ministry service into a real celebration, in your blue and gold.
Dhanteras · 15s
"A little gold. All you."
Diwali · 15–20s
"The final touch. Before the first hello."
Bhai Dooj · 20–25s
"Your first style critic. Your forever person."
Gen Z · 15–20s
"Saved it. Make it yours."
4th Anniversary · 15–20s
"Four years. Countless finishing touches."
Why we picked this concept
Gold, at Your Fingertips
Gold nail artistry flows into a Dhanteras moment. Best with sound on.
Sample film. This shows the level of work we produce. It is not the final Dhanteras video.
What you get that no one else brings
Your agency keeps the feed running. We add the thinking and the hero content that brings people through the door.
Start with a pilot, then go monthly
Festive film pilot
₹38,000 one-time
The Dhanteras, Diwali and Bhai Dooj films with feed covers, captions and hashtags. Ready to post and to run as ads.
Essentials
₹32,000 / month
You brief, we create. Premium content for your feed.
- Performance dashboard + strategy
- —
- Static posts
- 4
- Carousels
- —
- AI films
- 1
- Captions & hashtags
- ✓
- Built to be used as
- Organic posts
Growth
₹58,000 / month
We find what brings clients in, and make more of it.
- Performance dashboard + strategy
- Monthly
- Static posts
- 8
- Carousels
- 1
- AI films
- 2
- Captions & hashtags
- ✓
- Built to be used as
- Organic + ad-ready Reels
Creative Director
₹95,000 / month
Your full creative partner for every occasion, launch and ad.
- Performance dashboard + strategy
- Monthly + review call
- Static posts
- 10
- Carousels
- 2
- AI films
- 4
- Captions & hashtags
- ✓
- Built to be used as
- Festive & seasonal campaigns, ad-ready
Monthly plans run for a minimum of 3 months. 50% advance. Ad spend paid separately.
Your craft is already there.
Let's give it a story.
Shirina · Wah Tohfa · AI Strategy & Creative Direction
Audit: @salonministry Instagram, latest 318 posts, Oct 2026. Market data: Meta × GWI Beauty Report; Business Today, Jan 2026.